When you’re launching a luxury brand, you want the launch party to match the quality and high standards of your new product so that you have a level of consistency within your company. This is absolutely crucial if you want to make the right first impression on any important media outlets and industry professionals in attendance, who can really help make or break a successful launch. That said, here are some amazing spaces to choose from to give your brand the best start.
Found within a beautiful Georgian townhouse, Hinde St. Studios is a highly flexible event space that in essence comes as a blank canvas, allowing you the opportunity to put your own flair into the style and décor so that it suits your new brand. However, the various traditional touches and the effortless elegance of the space – courtesy of the high, ornate ceilings and original wood floors – ensure a top quality feel and immediately bring some character to the venue. With a relatively intimate capacity of 60, it allows you to give the event a more personal touch, making sure each guest feels welcome.
Wardour Street Gallery is a contemporary art gallery and multi-purpose event space. It is spacious in size, allowing for up to 500 guests at a standing reception or 100 if you would prefer to opt for a more formal seated dinner. Found in the heart of the ever popular Soho, this beautifully contemporary gallery boasts high ceilings, a reflective black floor and cutting-edge architecture – neutral enough to lend itself to almost any style yet still high-class enough to make a guaranteed impact. In terms of transport options, Piccadilly Circus, Leicester Square and Oxford Circus can all be reached in well under 10 minutes.
19 Beauchamp Place is a shop space found in Knightsbridge, just a 5 minute walk or so from the tube station of the same name. It has a flexible licence, allowing it to cater to many different styles, but it currently has a luxury haircare company in residence and has met much success as the basis for fashion retail, meaning that perhaps a brand within the beauty or fashion industry itself may be particularly well suited to this venue. There are rails and shelving to display products, as well as an onsite toilet, office space and a shared kitchen, should you wish to organise a few nibbles for your guests to enjoy as they learn about your new brand.
Another of Soho’s wonderful offerings, Gallery House Soho is a Victorian townhouse that boasts no less than 6 floors. This flexible layout gives you many options when it comes to capacity, as the building can either be hired in part or in full, depending on your needs. All-in-all however, there is space for up to 80 guests to attend an event here, with the venue suiting the creative industries especially, be it art, music, fashion, food and design. Popular existing companies such as John Lewis, Dyptique and Wallpaper magazine have already utilised the venue, meaning your luxury brand would be joining an illustrious list.
Asia House is a picturesque Georgian townhouse with official Grade II listed status, immediately giving you an idea as to the high quality and exclusive feel you can expect from the finish. Able to accommodate receptions for anywhere between 2 and 300 people, this really is a flexible choice, with spaces on offer including 3 Fine Rooms (with Regency style architecture, high decorative ceilings and marble fireplaces), 2 meeting rooms and 2 purpose-built exhibition spaces. Its location within Central London keeps it well connected to the wider city, with a plethora of nearby tube stations to choose from.
Also centrally located, Scream sits within one of the city’s best fashion districts, meaning that this is perhaps another venue well suited to that particular industry. That shouldn’t limit you however, as in reality the studio space is very adaptable, with great wnidow frontage and a skylight which lets in plenty of natural light, as well as a lighting system should it be a night time event or should you not be graced with sunshine – we are in Britain after all. With a capacity of 120 and a prime spot between Oxford Circus, Tottenham Court Road and Goodge Street stations, it’s also an equally practical choice.