The video game industry is bigger and better than ever and with that comes both greater chances of real success but also greater competition to contend with. With that in mind, it’s crucial to reveal your latest endeavour to the world with a fantastic launch party, giving your video game the best possible start and arriving on the scene with a bang.
The House of Detention is arguably one of the city’s most richly atmospheric venues on offer right now. Found in the heart of the creative district of Clerkenwell, it’s also well suited to the launch of a new product, with the juxtaposition of old (the venue) and new (the video game world) making for a potentially interesting and impactful presentation. This 17th century structure was once a prison, famous for its attempted escapes, before being used an air raid shelter during the Blitz, making it a hugely historically important and culturally fascinating space.
If you want your launch to have a more intimate feel, perhaps so that you can focus on one-to-one interaction with key industry experts or professional reviewers who can help spread the word and drive interest in your new game, then choosing somewhere like Gee Street Penthouse with its 40 person capacity could well be a smart move. This open-plan, split-level apartment has a very contemporary feel and enjoys both masses of natural lighting and gorgeous views of the city from the spacious rooftop terrace. Sitting just 5 minutes from Old Street, it’s also easily reached from throughout London.
Behind the lights is not merely a catchy name, it refers to the fact that this venue is literally found behind the world famous Piccadilly Lights. This raw, stripped-back space has been cleverly prepared for its life as an event space, having received major investment that went towards ensuring complete safety and practicality without losing any of the industrial chic feel and finish that helps the venue stand out so much. Being just seconds from Piccadilly Circus tube station, it couldn’t be more conveniently located for those who use public transport.
Gallery House is a 6-floor Victorian Town House that can be found in London’s ever-popular district of Soho, known for its cool vibe and creative scene. The flexible nature of the layout means it can be hired either in part or in full, depending on how much floor space you require, with a total capacity of up to 80 on offer. With an impressive client list to their name including John Lewis, Wallpaper magazine and Dyptique, you’d be joining an illustrious list of strong brands. It’s also well connected to the rest of London, with Leicester Square and Tottenham Court Road amongst the local rail links.